To sell jewelry, you must know its features and be able to explain the importance of those features to your customer.
Precious metals’ allure, rarity, workability, and durability make them excellent for use in jewelry.
Precious metals are expensive because they’re rare and difficult to extract from the earth.
Gold’s appeal derives mostly from its color, luster, rarity, and resistance to corrosion.
Gold is often the choice of customers who are particularly attracted to and excited by color.
Alloying gold increases its tensile strength and hardness and makes it less expensive.
In the US, 14K is the most popular jewelry gold alloy.
Platinum is highly resistant to tarnish, takes a high polish, and is harder to scratch than gold and silver.
Palladium is a silvery white metal that has recently become popular with jewelry consumers.
Silver’s bright, white shine and workability are its principal assets for use in jewelry.
Most countries have stringent standards governing the use of precious metals in jewelry.
In the US, a registered trademark must accompany a quality mark.
The best way for a jeweler to protect against underkarating fraud is to buy only registered trademarked and quality-stamped gold jewelry.
Precious metal plated goods are legally defined by the thickness of the plating and the fineness of the precious metal.
Considering the customer's point of view and using a step-by-step system will help you succeed in jewelry sales.
Selling is the process that helps a customer obtain a product and the benefits it provides.
The retailing of gems and jewelry is only one aspect of a huge worldwide industry.
