Key Concepts

  • Romance is an important factor in diamond jewelry sales.
  • Diamond is a mineral made of a single element: carbon.
  • A diamond’s value is based on its own unique combination of the Four Cs.
  • Inclusions normally have more impact on a diamond’s beauty and value than blemishes.
  • Most diamonds used in jewelry are nearly colorless with light yellow tints.
  • Knowing and following legal trade guidelines will help you protect your reputation and your business.
  • Large diamonds are much rarer than small ones, so they cost more per carat.
  • Diamond is the most durable gemstone.
  • Brand names are effective diamond sales tools.
  • Diamonds are expensive because they’re rare and costly to mine.
  • Consistent study habits are the key to success.