When you enrolled in Colored Stone Essentials, you took your first step toward selling colored stones confidently, ethically, and effectively. To take you even further along the road to success with colored stone sales, the course comes with a bonus: the Essential Colored Stone Reference Guide. The book is not part of your regular coursework, but it’s an informative resource that will play an important part in your exciting journey.

Colored Stone Essentials provides the foundation you need to sell color like a professional. The Essential Colored Stone Reference Guide (referred to as The Reference Guide) applies finer detail to your knowledge of a sparkling array of colored gemstones.

The gems you’ll find in the Reference Guide are those you’re likely to see in jewelry stores, catalogs, and other retail settings. Of course, the world of colored stones is vast and varied. A brief list can’t include every gem or every property of a given gem. For gems not included in the Reference Guide, consult GIA’s more advanced Gem Reference Guide. It offers more technical detail and discusses less-well-known gems.

Now that you have the Reference Guide, you can put this attractive and useful book to work by taking full advantage of its convenient organization. To make it easy to use, the Reference Guide lists gems alphabetically, by common name.

The entries provide clear, practical information that you can use to enrich your sales presentations. For example, did you know that amber is sometimes called “Gold of the North” or that emerald was one of Cleopatra’s favorite gems? When new colored stone jewelry appears in your inventory, check it out under the appropriate headings in the guide. And by all means, use the Reference Guide to help you answer customer questions. You’ll find that it’s a powerful sales tool in itself.

So, welcome to Colored Stone Essentials.  And meet your traveling companion, the Essential Colored Stone Reference Guide.